With their new ad-campaign Microsoft is targeting our cellphone usage behavior which has made us get cut-off from our surroundings as we keep our heads down constantly opening and closing applications, sorting, texting and searching for things. Promoting the most powerful feature of Windows Phone 7 platform "Live Tiles" the ad-campaign plans to tell how the new WP7 smart design will help people get information faster and easier.

More information about Microsoft Windows 7 Phone is available at the official website here - http://www.microsoft.com/windowsphone/en-us/default.aspx .