Reliance Jio launched by Mukesh Ambani started the #DataGiri ("data bullying" in English) wars, and other Indian telecom players are now jumping-in with free data offers to retain customers with them.

Airtel, the largest provider of mobile telephony and second largest provider of fixed telephony in India has now buckled up to counter Reliance 4G competition by offering free 1GB of 4G data with a validity of 28 days to 90 days depending on the customer cellular-circle.

To attract more and more users to the 4G bandwagon, India's first 4G LTE service provider (at limited locations) Airtel is offering discounted 4G USB dongles to users under a new promotion. To make the offering more lucrative and buckle up for the upcoming competition from Reliance Jio 4G, Airtel has reduced rates of its 4G plans to match 3G prices and has slashed cost of the 4G USB dongle to Rs 1500/- as special offer to further push the adaptation rate. This is not all, for plan values Rs. 999/- or above users get access to 1000+ movies and 100+ exciting online games at no cost.

Indian telecom major airtel has commercially launched world's one of the first commercially deployed 4G-LTE service. According to the airtel 4G information page the new service will offers speeds up to 100mbps while downloading, and 40mbps while uploading. While India still lacks commercially available on-the-go 4G compatible mobile and tablet devices, airtel is offering 4G USB dongles and modems to users for computer access.

airtel 4G services will allow access to rich content, HD video streaming without buffering, multi-player online gaming, multiple chatting, live streaming of content, live tv etc.