Advertisers are always looking for new ways to bypass consumer ad-blindness and innovating new tactics to achieve that. Sky Deutschland has now developed a technology that transfers audio messages from train windows directly and silently into commuters' heads.
Sky Go - The talking window transforms a normal silent window to a completely new audio message delivery medium. The technology makes use of a special transmitter attached to the windows releasing inaudible high-frequency oscillations that are converted to sound directly inside the brain bypassing the ear completely. Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head" while nothing is audible to nearby commuters. As spooky and as intrusive this might seem, the technology is already here and asking train commuters to install the SkyGo mobile entertainment app - do watch the technology in action from the video posted below (click the image below for video).