Apple's 'It's only rock and roll' event is live right-now and as expected there are some major announcements coming our way, first as expected iPhone OS 3.1 is announced as a free upgrade for existing iPhone/iPod Touch 3.0 users available from today - as already warned if you own a unlocked iPhone don't rush and push that tempting upgrade button in iTunes.

In some other exciting news iTunes 9 is soon going to be available for download with lots of new exciting features being unveiled right now.

Apart from a visually revamped iTunes store their is quite a lot offered into this major update as follows.

Trusted source for Apple rumors Boy Genius Report has discovered from reliable sources that the upcoming version of Apple iTunes 9 will be supporting Blu-ray and much wanted visual organization of iPhone/iPod Touch application organization, the new version is expected to get released in September with new lineup of Apple iPod's.