There is no doubt we will be witnessing some revolutionary automotive technology when self-driving cars hit mainstream usage, however the next battlefront for automotive industry will be "in-vehicle technology" and it's already here. Car manufacture's are already offering exciting new tech-features like voice commands, computer controlled safety and driving assistance, and plans to introduce a full-fledged, in-car, app eco-system.

Mercedes Benz, - the well known name in automotive industry has taken things further with usage of technology in it's upcoming "A Class" car series. The newly unveiled video demonstrates the same, it would not be unreasonable to say that "this new car is all about technology" - don't forget to watch the video after the jump.