Smartphones are probably the best innovation in the last few years, which have brought forth significant changes to the way a phone is used, and in some areas have gone far ahead of computers in terms of the usability. Maybe a decade or so back, we were hardly aware of how the ecosystem would be affected by mobile computing devices which will be able to do so much more.
Smartphones are able to do so much more than just connect us with other people. They have in fact changed the way we work, live and socialize. And there are some names which have come to dominate this area and are bringing in the latest advancements to customers constantly. The current leaders in the segment feature names like Apple, Google and Samsung. While the first two have brought in the innovations that have changed the market altogether, the third has used a combination of guile and intelligence to get much ahead of everyone else. It is quite interesting to review the tactics that these manufacturers have undertaken to become Numero Uno in their niches.
Apple
While Apple’s diligent focus on customer experience drives it to create the most innovative features in the iPhone, it’s almost the “minimalism wins” philosophy that Apple has won so many accolades for. It uses customer intelligence rather than market research to come up with the most innovative technology advancements that has floored its customers, through the iPhone, iPod and more recently the iPad. However, the new versions of the iPhone just seem to be building on the name than actually bringing any new features to the fore. It is no wonder, then, that global sales of the iPhone 5 continue to dwindle.
Apple's Siri virtual voice assistant seems to have sparked the demand for virtual butlers, tech giant Google is being reported all set to offer their own alternative to "Siri" as "Majel" named after 
