Whether you are on a tight budget or have a lot of advertising money to spend, it is always necessary to keep your PPC campaign optimized. The last thing you would want is to spend money on PPC and not get the desired results. These next several quick PPC optimization tips will help you maintain a streamlined and effective campaign.
Quality Over Quantity
Always avoid running too many PPC campaigns at once. Focus on one or two campaigns that targets specific market segments. With a couple of optimized campaigns, you can spend your PPC budget more effectively instead of spreading it across and risking it on ineffective, non-performing keywords.
Speaking about keywords….