By now you must have noticed the "New" badge next to your Google Navigation Bar displaying Google Play, and if you are thinking this as of any new service you are wrong. "Google Play" is nothing else but basically a re-brand/relaunch of existing "Google Android Market" which a cloud approach, allowing users to access all there favorite music, books, movies, apps, and games at one place from the Web and any android device.

Much needed web-version of Android Market is finally unveiled by Google, offering integration with Google Account the webstore enables users to browse, install and manage apps, games and widgets from a bigger, brighter interface.

The best part is that once signed-in users can instantly install apps directly to their devices without any wires (requires the android device to be online), a list of already purchased and downloaded apps is also available via “My Market Account” option.