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Mozilla has introduced several new features to Firefox Aurora, the pre-Beta build branch of Firefox. The company has introduced Firefox Accounts, improved Sync and a brand new sleek user-interface with ability to be highly customizable and minimalistic, once tested in Pre-beta and Beta branches these changes will make there way into the Release branch in coming months.

Google has been awarded the patent for an ad-powered taxi service, the patent describes a service from Google where it would allow advertisers to offer customers a free ride to their place of business. Google will be flexing its targeting capabilities to locate the user's current location and display "free ride" advertisement either via cell phone or from a stationary kiosk in a public area. The highly targeted ads would also track how often you use (by asking Google account authorization before giving free ride) the discounted or free transportation to make a purchase, and if found using too many free rides without buying something, do not offer you a free ride next time. The users can also offer additional information about themselves and who else is with them to get better recommendations from advertisers. For example, a family looking for a free-ride to a restaurant and advertisers bidding against each other just like Google Adwords to get them to their place, advertisers would also be able to better target offers (like free deserts for kids) using your purchase history and other factors in the user's profile.

Box.com, the popular cloud storage service provider released their brand new, completely rebuilt App for iPhone and iPad. The new app is not only faster, simpler and more immersive to use but also comes with an offer of 50GB free storage for life to users who download the app in the next 30 days.

The fact that more than 20+ million users, 200,000+ companies including 97% of the Fortune 500 use Box as their cloud storage provider is more then enough to grab this exciting free storage offer before it's too late. Box makes it easy to store, manage and work with all your files and documents wherever you are - on the web, from your desktop and on your iPhone and iPad.

Lack of 4K Ultra-HD content is a big cause for slow adaptation of this new higher-quality video format, Youtube has been offering 4K Ultra-HD videos since quite some time (for which we have also shared with you an excellent, free 4K video downloader tool) and it seems Google is all set to give 4K video-streaming a real boost at CES 2014 (January 7-10, 2014). Riding with support from industry major's like ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba - the open-source, royalty-free "Google VP9 Video Codec" is all set to get the center-stage in a big way with support of consumer electronic devices like TV's, Smartphones, Tablets, PC's, Media Players with Ultra-HD Online Streaming capability using VP9. Google will be utilizing these hardware alliances to make sure future gadgets are able to stream 4K Ultra HD content streaming offered by Youtube, while consuming almost half the bandwidth required by high-definition videos today utilizing the optimizations of their open-source VP9 codec.

Starting in 2014, users will see products with 4K video decoding ability from major mobile, PC and TV manufactures offering users the crispiness of 3840 x 2160 pixels video-quality, Google's VP9 format will allow online content-providers to stream 4K videos less bandwidth and buffering which will take care of the currently prevalent "lack of content" problem for UHD format now.